SAM I AM
(I'm the one in the middle in case you're wondering)
My journey in coaching began 25 years ago, spanning a military career, an avalanche, diverse job roles, three businesses, homelessness, bankruptcy, marriage, and raising five kids.
As a physical training instructor in the army, my career was soaring until an avalanche during a training exercise turned my life upside down. After leaving the forces, I faced homelessness and bankruptcy, with no support network.
Returning to my roots, I built a reputation as a personal trainer who truly cared about clients' needs. After coaching thousands in personal and group sessions, I decided to dive deeper, driven by a desire to free people from the limitations of overcomplicated lives.
Energised by my desire to help anyone I could to establish healthier habits, I began asking, "How can I help people gain clarity and simplify their lives?"
I've supported companies as a consultant, delivering seminars on resilience, confidence, and wellbeing, helping their people make meaningful changes. With this experience, I've developed simple programmes accessible to everyone.
As a husband, father of five, business owner, consultant, and coach, I understand the demands of modern life. I value your time and promise not to waste it.
I truly believe that each and every one of us can uncomplicate their lives, build healthy habits, and live in simplicity.
Simple.